
Sometimes Jon Foley is a customer at his own bar.
FENTON -- You don't easily have a conversation with Jon Foley at his work site, the bar at the French Laundry.
He is too busy, the room is noisy, Jon talks in bursts and I am hearing-challenged.
The only way I ever was going to mine a tiny fraction of the rich lode of Jon's brain is to sit down with him one-on-one. We finally did that one Monday.
The French Laundry (www.lunchandbeyond.com) has several things to recommend it. One is its bar service. That is Foley's domain.
Since starting at the restaurant in 2004, he has made it a mecca for craft-beer devotees. He also has become a master mixologist in his own right.
A third of the 60 listed cocktails are of his creation. See what kind of ride you get on the Sidecar Named Desire, consisting of Woodford single-barrel bourbon, Hennessy VSOP Cognac, Drambuie, Cointreau, two kinds of bitters, lemon juice, simple syrup, served in a martini glass swished with Chartreuse liqueur and dipped in sugar.
"I am fascinated by the pre-Prohibition cocktail culture. It's part of the history of an era but it's also timeless. A proper cocktail is transcendent."
Foley says he will lead a class in tiki cocktails this summer. "Yes, there will be sampling.” Of course.
Back to the grain beverage. The Laundry's embrace of craft beer moved in step with the Michigan craft beer industry, now with more than 100 breweries and brewery restaurants.
"When I started here in 2004, our drafts consisted of kolsch, pear hard cider and root beer. We offered 12 bottled beers.
"In '06, we expanded to nine taps and 25 bottles. In '09, we went to all Michigan beer, dropped root beer and expanded to 55-60 bottles."
The move to all-Michigan brews as a no-brainer, Foley says. "In 20 years, Michigan has become one of the top five craft beer states.
"Our beer industry is something to be proud of in these tough economic times."
(See Jon's list of favorite beers below.)
I said craft brewers are turning out beers that rival those of winemakers who fuss over a vintage by using only the best grapes, pressing them oh so carefully and then aging the juice for months in new French oak.
“Look at it this way,” said JF. “Almost anyone can afford to be a beer connoisseur because for ten dollars, you can buy the equivalent in beer of a first growth Bordeaux costing hundreds of dollars.”
Yes, friend, but to appreciate that barrel-and-bottle-aged imperial stout in a similar fashion to that 1982 Chateau Latour, you should consume it in four-ounce pours served in a tulip glass at least four times that size.
I exaggerate only a little.
I said this to shift the conversation to the general inappropriateness of beer glassware. The Laundry does it right by serving complex, higher-ABV beers in 8-ounce snifters, a practice that should be copied.
How often does someone walk up to the bar and ask for a Bud Light and, when it happens, what do you say, I asked. “It might not happen for three weeks and then it might happen three times in a night.
“I’ll always have a lager or Pilsner on draft and I’ll offer a taste. Most people think it's pretty good.”
To illustrate just how much the Michigan beer scene has changed, Jon adds, go back to the early ‘90s when the state had but two, Kalamazoo (Bell’s) and Frankenmuth. There was but one for a time when a storm leveled the latter’s facility.
“Bell’s is doing 70,000 barrels a year, but it’s still a craft brewery. Oberon almost became a brand onto itself, which obscures the fact that Bell’s makes 40 different beers.”
Foley says he strives to take care of all bar customers equally, but a select few get special consideration. “I only got 12 bottles of Founders Better Half. My 12 best customers got them.”
It is a worthy goal for anyone to get as close to Jon’s good side as possible. You could start by stopping in March 22 when he taps a firkin (nine gallons) of Arcadia seasonal Whitsun.
There’s still more to Jon. I’ll be back with it.
Jon Foley's 10 favorite beers
1. Dark Horse Crooked Tree IPA, 2. Prima Pils (Victory Brewing Co.), 3. Founders Breakfast Stout, 4. Jolly Pumpkin Oro de Calabaza, 5. Arrogant Bastard strong ale (Stone Brewing Co.), 6. New Holland Dragon’s Milk, 7. Dark Horse Black Ale, 8. Hennepin Ommegang, 9. Arcadia Hopmouth, 10. Bell’s Hell Hath No Fury ale.
HONORABLE MENTION – Bell’s, Short’s seasonals, Dark Horse seasonal stout series, New Holland Draft Hatters, anything from Original Gravity, Arcadia Whitsun.